Sam’s club store, together with wechat brand video number, pioneered the interactive online mode of new products

The following is the Sam’s club store, together with wechat brand video number, pioneered the interactive online mode of new products recommended by recordtrend.com. And this article belongs to the classification: Industry information.

On July 20, Sam’s club store, a high-end membership store that has been deeply rooted in China for 25 years, officially launched the activity of “new listing of high choice – member’s Mark ‘heart star’ on the video Number” together with wechat payment and wechat video number, and initiated the interactive online mode of new products. During the activity, users entered the “Sam’s club store” video number to participate in the video voting activity of new products, You can “pick online” to attract new models, and have the opportunity to get an exclusive single free grand prize and 100 gifts.

Member ` s mark is a private brand launched by Sam’s club store based on its insight into the needs of members and its experience in serving Chinese members for more than 20 years. Member’s mark brand products are developed all over the world. Through the innovation and upgrading of strict selection, full link management and taste packaging formula, members’ exclusive products are created in the form of “customization”. The logo design of member ` s mark also reflects the connotation of selecting excellent products for members – adding “√” in the letter M means “only selected by members”.

As a sharing platform that everyone can record and create, wechat video number closely combines video with social networks, effectively connects various functional scenarios in wechat ecology, and has become one of the main positions for private domain operation and marketing promotion of brand merchants. Sam’s club store combines the brand’s own advantages, finds the fit point with wechat video number, adopts the marketing activity mode of online and offline integration of popular new products, transmits the commodity and brand concept closely related to the audience’s quality life, and innovates the form of communication with users.

How to launch and promote new products is an urgent problem for the brand. This time, Sam’s club store, together with wechat video number, has explored a new model for new product launch that can be used for reference – let users participate in the new link for the first time, bring intuitive feedback with younger contacts, guide the brand video number, and accelerate private domain precipitation and brand secondary exposure.

During the event, Sam will set up an offline new product trial in the outer square on the first floor of Shenzhen Yinli center from July 24 to July 25. Users will have the opportunity to get a special gift from Sam on site. The activity of “new listing of Gao Ding’s choice – voting for member’s Mark ‘heart star’ on the video Number” will end on July 29. More reading: big data: Part I industry trend – [serial] Harvard Business Review: “data scientist” is the sexiest profession in the 21st century. Nikon: the total output of Nicar lens exceeded 80 million isux: looking at the development of mobile social networks from mobile e-commerce. Google: the best Android application and Android Game App in 2013 Annie: mobile application downloads in China in 2011 US consumer intelligence research partners: only a third of first-time buyers will choose iphoneapp store vs. Google play – data information graph Rasmussen: 75% of Americans prefer paper books. Google official: 1.5 million Android devices are activated every day, and 69% of windows phone applications are “dead” – information graph Chinese big data are deceptive wisdom Tong finance and Economics: on June 23, 2018, 37 Q & a learned about the latest situation of Shunyu optics. On average, women reverse 20 seconds more than men. Tencent smart retail Chen Fei: 2021 will be a key year for building an effective private domain for brands

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