Tomorrow! The “trend radar” series research of the arithmetic E-Commerce Research Institute helps businesses grow

The following is the Tomorrow! The “trend radar” series research of the arithmetic E-Commerce Research Institute helps businesses grow recommended by recordtrend.com. And this article belongs to the classification: Industry information.
Know the trend and win the future. Accurate insight into the trend is the key for businesses and talents to win first mover. From the perspective of value chain, the R & D and iteration of goods, the formulation and implementation of marketing strategies, and the construction and maintenance of customer relations all point to one key word – trend. However, the trend is always fleeting. In actual operation, many businesses and talents often miss the growth opportunities due to lack of professional insight to perceive the trend, lack of reliable tools to capture the trend, and lack of reference and best practices to apply the trend.
Based on the above insights, the Juliang Arithmetic & arithmetic E-Commerce Research Institute launched a series of “trend radar” studies. From the perspective of “people, goods and market”, it created a series of research topics within the 618 promotion month, and launched the industry hot spot detection model [kindling], which organically combines content with consumption research, model and tool research and development, to help e-commerce ecological participants effectively use tools, scientifically track trends, and win more business opportunities.
Business trend first
Many people will feel that “trend” can be met but not sought, but this is not the case. “Trend” is right around us, but we lack effective guidance and tools to find and apply trends. To this end, the “trend radar” series of topics provide trend perspectives and tools from the perspectives of “content trends”, “commodity trends” and “industry trends”, so as to help e-commerce ecological participants find new opportunities for business growth from the trends more scientifically and accurately.
Among them, the content trend, through the hot spot detection model, carries out correlation analysis on Tiktok hot spot events, takes the lead in identifying potential hot spots under different marketing scenarios for businesses in different industries, and assists businesses to pursue hot spots scientifically and win traffic efficiently;
Based on the insight of e-commerce data, goods trends provide businesses with the latest seasonal product prediction, trend product mining, new product marketing momentum, etc., helping businesses quickly grasp market opportunities and seize strategic heights;
Industry trends, continuous insight into the popular trend of specific industries, rapid insight into changes in consumer demand, and provide businesses with new directions for Industry grass planting and new marketing ideas.
Tomorrow! Five “trend radar” series research contents of the arithmetic E-Commerce Research Institute will be launched successively, including:
Trend planting season – planting guide in June
Summarize the consumption law from the category sales cycle, predict the possibility of short-term and long-term sales heat in the future, and help merchants and experts grasp the seasonal trend and opportunity points of goods;
Chasing hot spots in Science – follow up Manual of popular Tiktok content
It launched the industry hot spot detection model tool of the arithmetic e-commerce research institute to help businessmen and experts open new ideas for user attention management in key marketing scenarios such as industry hot spots, concept hot spots and festival hot spots;
Chasing hot spots in Science – A Guide to planting grass in hot spots in festivals
With the help of the basic ability of the industry hot spot detection model [kindling], predict the grass planting opportunities of holiday hot spots in advance;
New variety grass – new huanxinli manual
Summarize the new product marketing achievements of Tiktok during the 618 promotion, focus on the brand’s insight into new product momentum strategy in terms of new customers, new categories, price strategy, etc., and provide a grass planting guide for the brand’s new product renewal;
Growing grass in beauty – highlights of cutting-edge growing grass in beauty
Focus on the new beauty market trend, provide brand marketing methods and growth solutions at different stages of development, and help the long-term growth of the brand.
Business opportunity insight [kindling] as a tool
Sharp tools make good work. Grasping the opportunity and time point is an important step to realize grass planting. However, at present, businesses still lack content grass planting tools that can match the industry and marketing scenarios. The industry hot spot detection model [Fire] launched by the Institute of computing e-commerce is not only one of the underlying application models in the research of “trend radar” series of topics, but also a marketing tool to help businesses and experts capture creative inspiration and plant grass by capturing hot spots.
[kindling] as an index tool to help content creators screen the hot spots on the Tiktok platform, its core values are mainly reflected in three levels:1. match the hot spots in the industry: scientifically select the hot spots with a high degree of correlation with their own industry to follow up, and help merchants and experts “win” the high-quality natural flow of Tiktok;
2. conceptualization of content marketing: in the context of the upsurge of Tiktok, such as the Chinese national style, the revival of antiquity, Y2K, etc., help businessmen and experts to follow up the new concept hotspots in the marketing or cultural field and create the latest and trendy trend content;
3. create a sense of holiday atmosphere: help businessmen and experts predict holiday hot spots in advance, so as to create a sense of holiday atmosphere and plant grass.
[kindling] in addition to the above three basic abilities, in the actual application scenario, through index screening, we firmly grasp the golden age of target hot topics. In the race line stage, the potential hot spots are accurately found through model screening; In the gold entry period, the creative follow-up is carried out by analyzing the characteristics of hot spots; In the detonating stage, video heating is promoted for the target population; In the derivative period, the product efficiency is integrated through the marketing of related goods.Under the complicated e-commerce marketing ecology, only when e-commerce ecological participants see the trend, grasp the trend and take advantage of the trend can they win the first chance. The Institute of arithmetic e-commerce launched a series of “trend radar” topics IP, which helps e-commerce ecological participants to explore more marketing possibilities and boost new business growth through trend perspectives and tools.
The industry hot spot detection model [kindling] has been officially open for internal testing for all brands, merchants and experts in the beauty, clothing, mother and baby, daily chemical industry in Tiktok. We provide platform hot spot recommendation rights for all internal testing brands. Interested merchants please contact the backstage of the official account of “Juliang Suan” to explore the value of hot spots together with Juliang Suan.
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