Research shows that 32 million American families frequently switch to “Ott services” From Parks Associates

The following is the Research shows that 32 million American families frequently switch to “Ott services” From Parks Associates recommended by recordtrend.com. And this article belongs to the classification: Internet TV.

Parks associates report “video service decision based on data” found that 36% of Ott users (about 32 million American families) are “service switchers”, that is, Ott users who have switched services and re subscribed to services many times in the past 12 months.

The report details the challenges of Ott user acquisition and retention, as well as the latest developments in data and analysis to improve business operations and better attract users.

“Data collection and analysis provide new ways to attract and retain audiences, optimize revenue and create new value,” said Elizabeth parks, President and chief marketing officer of parks associates. “Data enables suppliers to identify users at risk of loss and even mark ‘server switchers’ who will enter and leave the service anyway, so that suppliers will not waste resources to chase them in vain. Advanced data tools can help companies make more informed decisions about the content and structure of their services and special products.”

Parks associates found that all ways subscribers interact with Ott services, from subscription to platform use, are rapidly diversifying. In the early market, households can subscribe directly through the website of Ott providers, but the proportion of households subscribing directly through the website of Ott providers decreased from 41% to 29% between the first quarter of 2020 and the third quarter of 2021. Instead, families are taking a variety of ways to subscribe to videos, including through Ott aggregators.

Given the increased value of subscriber data, some content providers are seeking to re-establish control over their viewers and their related data by not providing subscriptions through aggregators. In 2021, a considerable number of Ott families subscribed to Ott services through Amazon Prime video channel, but this proportion may decline in the future as HBO and HBO Max were removed from Amazon Prime video channel in September.

Similarly, Disney + cannot be obtained through the main aggregator. NBC recently announced that it will transfer many of its programs to peacock instead of Hulu.

Source: Advanced Television * this article is compiled by future media network

More reading: Parks associates: research shows that set-top boxes can adapt to the role of the Ott market. Parks associates: in the third quarter of 2020, 61% of American Broadband households subscribed to two or more Ott services. Parks associates: in the first quarter of 2020, the customer churn rate of American Ott services reached 41% parks associates: in the third quarter of 2020, 61% of American Broadband households subscribed to two or more Ott services. Parks associates: five points in the United States Two of the pay TV households may switch to the vmvpd service. Parks associates: in 2014, Apple TV was overtaken by chromecast, with a market share of only 17%. Parks associates: in 2015, Apple TV sales increased by 50% year-on-year, with a market share of 20%. Parks associates: in 2014, Apple TV was overtaken by Amazon in the U.S. market, with a share of 17%. What technological gifts should we give: smart watch + TV box parks associates: the survey shows that Amazon fire TV set-top box is higher than app in the United States Le TV is more popular parks associates: the survey shows that 7% of American households use broadband and Ott services instead of subscribing to pay TV. Parks associates: it is estimated that about 7% of American households (8.4 million) in 2015 Subscribe to Ott video service parks associates: the study shows that the use of TV antenna in broadband homes in the United States has increased by 25%. Parks associates: the study shows that 29% of Americans have smart speakers and smart home devices. Parks associates: the survey shows that more than half of American smart home users do not care about the brand ecosystem

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