2021 film Report From MPA
The following is the 2021 film Report From MPA recommended by recordtrend.com. And this article belongs to the classification: research report, Network entertainment.
The MPA released the “2021 film report”, and the proportion of American adults watching movies through pay TV (79%) last year was similar to that through online subscription (82%). However, almost half of the respondents (46%) said they watched movies through online subscriptions every day (21%) or several times a week (25%), and fewer respondents (20%) used pay TV subscriptions.
At the same time, about half of respondents (52%) watch movies through electronic sales (EST) / video on demand (VOD) services, and 12% of viewers watch movies at least several times a week. This is roughly the same proportion of viewers who watch movies on physical discs, 56% of whom do so, and 13% watch them at least several times a week.
The pandemic has had an impact on viewing behavior. About 53% of respondents said they increased their viewing of movies or TV programs / series through online subscription services during the new crown pandemic, and 8% said they decreased their viewing in this way. 45% of the net ratings of online subscription services exceed those of pay TV (30%), EST / VOD (15%) and physical CD (1%).
The report also analyzes the demographic attributes of viewers. Women account for 52% and 51% of online subscribers and pay TV viewers respectively, which is roughly consistent with the general population (52%). However, their index in the viewing rate of physical CD-ROM is low (47%).
These patterns are usually consistent when analyzing the daily audience of movies or TV programs / series. The report found that women accounted for 54% of online subscription service viewers (compared with 52% of the population), while those aged 18-39 accounted for 55% (compared with 37% of the population) and whites accounted for 52% (compared with 63% of the population).
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