B2B network experience report in 2020 From Episerver
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The following is the B2B network experience report in 2020 From Episerver recommended by recordtrend.com. And this article belongs to the classification: research report, social networks, network marketing.
Episerver released “B2B network experience report”. The percentage of marketers who chose online differentiation factor (37%) was higher than the overall level (31%), and the respondents also included it and e-commerce professionals.
The survey further shows that B2B marketers are positive about social media. When asked to choose a single channel to help their companies reach their customers most effectively, three out of 10 respondents chose paid social media, the top choice of all choices, with paid search (16%) and email marketing (15%).
In addition, when marketers are searching for a B2B company to do business and act as buyers, the most popular choice (49%) is to use social media, similar to those who turn to the company’s website (48%) and email (48%).
Other common choices include digital experience (33% for marketers, 37% for overall), self-service options (33% for marketers and 27% for overall) and content marketing (31% for marketers and 30% for overall).
Few B2B marketers regard website personalization as a factor of differentiation
Only 3% of marketers choose Website personalization as a key differentiation factor. However, the vast majority of respondents (93%) agreed that personalized content increased income.
Other highlights
The majority of respondents (71%) agreed that there was a customer-centered gap in their companies.
More than a sixth of B2B marketers said their relationship with customers was either strained (9%) or nonexistent (6%).
By 2025, 38% of respondents expect their B2B e-commerce sites to generate more than 60% of their revenue.
When asked what the company’s most important opportunities for the next year, 41% of respondents said they would sell products directly to customers online, followed by expansion into new regions (37%) and providing digital sales tools to sales staff (36%).
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