In 2021, the viewing time of Q3 Southeast Asia online video was 1.25 trillion minutes, with a year-on-year increase of 3% From MPA
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According to a survey released by mediapartners Asia (MPA) (SEA) online video viewing research. In the third quarter of 2021, the viewing time on AVOD, SVOD, free value-added and game streaming media platforms exceeded 1.25 trillion minutes, an increase of 3% month on month. The quarterly report used MPa’s proprietary ampD research platform to measure the video streaming economy in five Southeast Asian markets. YouTube continued to lead the entire online video industry with 63% of the total playback time.
In 2021, tiktok has directly obtained 5% of sea streaming media viewing share from youtube, and its share will reach 26% by the end of the third quarter. Tiktok has 156 million Mau (monthly active users) users in five Southeast Asian countries and has great influence in Indonesia, 70% higher than YouTube.
High quality video streams grew 6% month on month in the third quarter, accounting for 10% of the total video viewing in Southeast Asia. Netflix maintained a strong advantage in the third quarter with a 39% share of high-quality video streaming. Regional video on demand platforms VIU, wetv and iqiyi ranked second. Disney + is increasing its participation in Indonesia and Malaysia, and its strong start in Thailand has doubled its share of high-quality video streaming media. It is expected that the participation of South Korea and Japan will further promote their viewing share in the fourth quarter.
Disney led the growth of SVOD users in the third quarter, and Thailand contributed 75% of new users. Disney had more than 7 million users at the end of the third quarter. VIU ranked second, with an estimated 6.1 million subscribers in Southeast Asia at the end of the third quarter. The growth of VIU depends on the integration of telecom companies and the content of exclusive and high-end Korean dramas and various TV dramas. Among local brands, vidio had about 2 million subscribers in the third quarter. The return of live sports shows and original dramas has promoted Indonesian subscriptions. Wetv has exceeded 1 million users, driven by the following factors:
1. Chinese TV dramas are broadcast in Thailand;
2. Original dramas popular in Indonesia attract subscribers.
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