Chinese brands will account for 1 / 3 of the global sponsorship Market From Nelson
The following is the Chinese brands will account for 1 / 3 of the global sponsorship Market From Nelson recommended by recordtrend.com. And this article belongs to the classification: Nielsen, Network entertainment.
The confusion and uncertainty caused by the covid-19 pandemic is particularly distressing for global sports, which has also changed the value of sponsorship. However, China’s economy will start to fully recover by the end of 2020, which will affect the extent of China’s participation in sports sponsorship.
The global economy will recover at different rates, but the world bank predicts that China’s economy will grow by nearly 8% this year, which will affect the source and value of sports sponsorship. In fact, the analysis of Nielsen data shows that Chinese brands will account for 1 / 3 of the total growth of global sponsorship market in the next decade.
From the perspective of industry participation, the global sponsorship market will also be more diversified. By 2025, payment solutions and money transfer providers will account for 16% of the value of global financial services sponsorship. Given the shift in consumer behavior from traditional banking, this trend is not surprising.
A recent analysis by Nielsen sports found that the sponsorship revenue of E-sports could reach 842 million US dollars by 2025.
In addition to filling some gaps in live sports in mid-2020, E-sports also represents an opportunity to connect with new and young audiences. In addition, its online features protect it in a popular environment, which is still affected by the shortening of seasons, cancellation of events and closure of stadiums. These factors will make E-sports more attractive to those who are looking for a strong sponsorship platform and those who are looking for the release of brand marketing expenses.
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