2021 summer China Film Market Report From Yien
The following is the 2021 summer China Film Market Report From Yien recommended by recordtrend.com. And this article belongs to the classification: research report, Box office data, Yien consulting.
The performance of China’s film market in the summer of 2021 was dismal, with a cumulative box office of 7.38 billion in the three months from June to August, a sharp decline of 58.5% compared with the same period in 2019, the lowest since 2014. This has brought great pressure on the box office target of 50 billion in the whole year. At the same time, with the release of blockbuster films such as speed and passion 9 and black widow in North America, the recovery of the North American market has been accelerated, making the summer box office realize a strong anti surpassing to the Chinese market since the beginning of the year.
Looking at the domestic summer market, in terms of the external environment, half of the cinemas were forced to shut down temporarily due to the impact of the epidemic counterattack in Guangdong, Jiangsu, Hubei and other places, and the outbreak of floods in Henan and other places; In addition, the diversification of outdoor entertainment forms and the rise and popularity of secret room escape and script killing in the past two years have greatly diverted cinema audiences.
In terms of internal environment, there is a serious shortage of head films. Among them, there is a complete lack of imported films, and the box office has shrunk by nearly 80% compared with the same period in 2019; The supply of domestic films is sufficient, but there is a lack of big burst funds. In addition, due to the continuous impact of the epidemic, especially in the second half of the summer season, with the withdrawal of heavy films such as Changjin lake, the summer season has been strategically abandoned by film and television companies, and the film market has ushered in “cooling” August. The monthly ticket room is only 2.05 billion, which is even less than the two-day box office output of the Spring Festival.
Next, with the national epidemic situation improving, “Changjin Lake”, “me and my parents” and other 11 films have been set for national day, and the film market is bound to usher in a strong rebound. Let’s look forward to it.
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