From January to may, 2022, the cost of TV advertising fell by 14.8% year-on-year From CTR
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According to the data of CTR media intelligence, the cost of TV advertisements from January to may 2022 fell by 14.8% year-on-year.
From January to may 2022, among the top industries in the TV industry as a whole, the advertising volume of the food industry continued to rank at the top of the list. The growth of the industry was mainly due to the increased advertising of health food, convenience food and dairy products, and the TV advertising expenses of these three categories increased by 13.7%, 34.7% and 42.2% year-on-year respectively. Some leading brands, such as miaokeranduo, gubili, haocongdao, beizhiwu and so on, increased their advertising costs year-on-year. Except that the advertisements of beizhiwu are mostly put on Provincial terrestrial channels, the other four brands focus on the promotion of CCTV and provincial satellite TV channels. In addition, the advertising cost of snacks, candy, edible oil and cakes and cookies continued to show a year-on-year decrease.
The cost of TV advertising in the personal goods industry increased by 12.0% year-on-year, including the advertising cost of jewelry / jewelry, hair / wig products and services, which increased to varying degrees. Prominent brands include Miao Gensheng, Master Zhang, Guanzhou, Sanlong Sifeng and Jin Ruyi. Except for Jin Ruyi, the other four brands are newly launched this year, focusing on advertising on Provincial Satellite TV and provincial terrestrial channels.
In terms of new brands, the new brand list of TV advertisements in May covered 12 industries, and more than 40% of the brands came from food, medicine, commerce and service industries.
Original report
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