Aggregate TV report 2021 From TVSquared
The following is the Aggregate TV report 2021 From TVSquared recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Network video.
Tvsquared released the “aggregate TV report 2021”. With the development of audience experience, aggregate TV occupies a leading position in the digital video and traditional TV market. Advertisers are known as islands of digital and television budgets and planning, but they have recognized the need to integrate all forms of advanced video into one view.
Although buyers’ interest in converged TV is obvious, the traditional approach makes it a challenge to seamlessly combine the two worlds, including platforms, publishers, devices, data and technology partners in between.
In a recent global initiative launched by tvsquared with dynata, a third-party research company, and advertisers, tvsquared surveyed buyers in the four major media markets to understand the challenges, obstacles, transformations and opportunities related to the integration of TV advertising.
Tvsquared’s report provides a global view of the current state of fusion TV in key markets, representing the survey insights of nearly 1000 buyers. The report also analyzes the billions of advertising displays of 20 aggregate TV activities active on tvsquared’s advanced platform. Platform analysis provides insights into incremental coverage and how best to implement an aggregated TV strategy.
In all markets, including the United States, the United Kingdom, Germany and Australia, more than 75% of respondents agree that TV is now defined as a networking and streaming media platform, marking a change in global thinking.
Similarly, all markets have the same concerns about the accuracy of aggregation TV measurement and attribution, which is one of the biggest obstacles to the adoption of aggregation TV.
“TV” now includes traditional and all forms of time shifted, cross platform advanced video (OTT, CTV, bvod, etc.). The current and future state of aggregate TV seems to have a far-reaching impact on all aspects of the advertising industry.
Since audiences are scattered on the content and screen, the aggregation TV strategy is the only way to ensure that advertisers can reach all their TV viewers.
Although aggregate TV has become a reality, it is still in the process of large-scale adoption.
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