Case study report on the development of China’s new mainstream media in 2020 From IResearch consulting
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The following is the Case study report on the development of China’s new mainstream media in 2020 From IResearch consulting recommended by recordtrend.com. And this article belongs to the classification: research report, Network media, IResearch consulting.
In cooperation with Nanfang + client of Nanfang newspaper and School of journalism of Jinan University, the case study report on the development of China’s new mainstream media in 2020 combs the development background and environment of China’s new mainstream media from the perspective of the development of China’s new mainstream media, and refines the main characteristics of the new mainstream media. At the same time, taking Nanfang + client as a typical case, through expert interviews, user research and desktop research methods, this paper comprehensively presents the current development status of Nanfang + from five main dimensions of content ability, technical ability, social influence, operation ability and commercialization ability, as well as the main development process and achievements in the past five years.
In addition, this report also summarizes the five-year development experience and thinking of Nanfang + client, providing reference and Enlightenment for the deep integration of China’s mainstream news media and the path of building new mainstream media.
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