China film market report in the first half of 2021 From Yien data
The following is the China film market report in the first half of 2021 From Yien data recommended by recordtrend.com. And this article belongs to the classification: research report, Box office data, Yien consulting.
2021 is more than half of the year, and the first half of China’s film market is mixed.
On the one hand, thanks to the effective control of the epidemic situation in China, the box office of China’s film market in the first half of the year reached 27.6 billion, nearly 90% higher than that in the same period in 19 years, and the cumulative box office exceeded that in North America three times, continuously leading the global market. Major events have achieved good results again, and many film history records have been broken in Spring Festival, May 1st and other important events. The market share of domestic films has reached a new high, and the performance of comedy, plot and other domestic films is eye-catching.
On the other hand, in the first half of the year, there was obvious polarization between the scheduled and non scheduled markets, and partial imbalance appeared in the market. The market is depressed due to the absence of non scheduled strong films. In March, April and June, the box office hit new lows in the past five years, which to some extent exposed the serious shortage of the market in cultivating users’ film watching stickiness.
At the beginning of the second half of 2021, there are many summer films, such as commercial films, cartoons, themes and so on. We are looking forward to more surprises from the Chinese film market.
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