Media investment strategy in post epidemic Era From MEDIA REACTIONS 2020
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The following is the Media investment strategy in post epidemic Era From MEDIA REACTIONS 2020 recommended by recordtrend.com. And this article belongs to the classification: Kantar, research report, network marketing.
The report surveyed more than 700 brand owners and marketers in seven global markets, as well as more than 4000 consumers. The report explores the views of two groups of people on media channels and advertising, and provides a lot of insights for brands to better grasp the direction of media investment in 2021.
On the one hand, consumers are ready to shop when they contact these e-commerce platforms. On these platforms, they are willing to take the initiative to research products, and they are also happy to see the advertising information of products; on the other hand, the e-commerce platform constantly optimizes the use of big data to present advertising content that suits consumers’ life in a richer form.
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