Digital car report in 2019 From PwC Synovate
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The following is the Digital car report in 2019 From PwC Synovate recommended by recordtrend.com. And this article belongs to the classification: PricewaterhouseCoopers, Automobile industry, research report.
The eighth annual report of PWC strategic digital automobile mainly focuses on China, the United States and the European Union. It is based on the quantitative market forecast based on interviews with senior executives of automobile enterprises and suppliers, leading scholars and industry analysts. The report makes a detailed description from three dimensions: new value opportunities, market dynamics, technology, value chain and capacity transformation.
Looking for profitable new business model
Europe’s car ownership is expected to peak at 273 million by 2025 and then decrease. China’s car ownership will continue to increase, and so will the United States
At the same time, the cost of vehicle components will rise – by 2030, electric powertrain and autonomous driving will increase bill of materials (BOM) costs by 20% to 40%
Car companies need alternative car ownership models and new revenue opportunities to ensure that consumers can afford them and the industry has economic returns: by 2030, travel expenses in Europe, the United States and China will reach US $1.2 trillion, with an annual growth rate of more than 20%
As auto companies and suppliers seek new business models, the value pool will undergo a significant change. We estimate that by 2030, the profit share of traditional auto sales, parts and after-sales will decrease from 70% to 55% of the total auto market, while the profit share of non-traditional players may increase from 5% to 25%
As a result, suppliers and car companies need to make great efforts to reduce the cost of technology over the next decade – for example, by reducing the cost of advanced driving assistance systems (ADAS) by 65% to 75%
Interconnection, automation, sharing and electric: which factors control the pace of digital transformation?
Interconnection: by 2030, the sales of 5g connected vehicles in the EU, the United States and China will reach 16 million. However, we believe that the main purpose of Internet services is to improve the user experience, and it is unlikely that car companies and suppliers can make profits from the Internet
Automatic: we still expect that by 2021, the MRT system with level 4 autopilot will operate in restricted areas with a maximum speed of 50 km / h; however, we expect that the highly automated level 4 / 5 vehicles will be delayed until 2029
Sharing: our research shows that 47% of European consumers will consider giving up their own cars and using the widely available and affordable self driving robot taxi service
Electric: by 2030, 46% of newly registered vehicles in China will be electric vehicles. In Europe, it will be 40% and in the US it will be 35%. Internal combustion engine vehicles still have advantages in mileage, only high-grade fuel cell electric vehicles can compete with them
These changes have a significant impact on auto companies and their suppliers. Car companies need to develop strategies to reduce R & D costs through cooperation, focus on developing new ideas, and outsource non core back office, R & D and technical solutions.
We also believe that suppliers play five emerging roles: intelligent infrastructure enablers; automated shuttle bus manufacturers; platform providers; travel intelligence providers; and vehicle function and demand providers.
Finally, it is necessary to establish a flexible hybrid organization. Due to the lack of talent resources with appropriate skills, the automotive industry must upgrade the skills of the existing labor force to be competent for digital and digital management.
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