Google’s annual Asia Pacific “hot search” report in 2021 – Chinese version From Google

The following is the Google’s annual Asia Pacific “hot search” report in 2021 – Chinese version From Google recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile search.

According to the report data, in 2021, China became the first country in the world where e-commerce sales exceeded physical sales. Although slightly different from other Asia Pacific countries, the trend of digital consumption is indeed strengthening.

In the first half of 2021, the number of digital consumers in Southeast Asia increased by 20 million; In 2021, e-commerce sales in South Korea also accounted for one third of the total sales; Nearly half of Japanese respondents will only compare and buy goods online; 58% of Indian consumers are starting to purchase daily necessities online, compared with 34% in the same period last year.

Therefore, we found that more and more brands and businesses began to accelerate the layout of online sales channels, including both traditional brands that have a certain popularity offline and “online native brands” that directly rely on online development.

Under the dual effects of the impact of the epidemic on the economy and the trend of shopping digitization, more and more overseas users are trying to “transform” businesses.

According to the report data, users in Malaysia, the Philippines, Indonesia, Pakistan and South Korea began to understand how to sell goods online, and the search popularity of “seller center” or “Merchant Center” increased by 95%.

It is not limited to platform e-commerce business. Perhaps more applications, including social networking, community and various vertical apps, can be commercialized by providing users with trusted transaction scenarios.

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