Insight into global dating application market in 2021 From Sensor Tower
The following is the Insight into global dating application market in 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, social networks, Mobile application.
In the global epidemic environment, users’ demand for online dating and matching dating has increased instead of decreasing. Therefore, most dating applications have adjusted their functions and operation strategies to adapt to market changes, so as to achieve rapid growth. This report will make an in-depth introduction and analysis of the current dating application market, especially social products for the purpose of developing intimate relationships. Please click “read the original text” 👇 Download the complete report!
The income of head dating application increased significantly during the epidemic
After the explosive growth in 2018, the application of head dating began to see a rapid increase in revenue in 2020 after the start of COVID-19, an increase of 20% over the same period. From January to November 2021, the total revenue of the global top 20 dating applications was about US $2.6 billion, exceeding the performance of the whole year in 2020.
The revenue of dating apps still mainly comes from IOS users, accounting for 80% of the total revenue in 2021.
Tinder remains the world’s most popular dating app
Tinder, a dating app released by match group in 2012, still performed well, successfully won the top of the 2021 revenue list in the United States and the Middle East, and successfully ranked among the top 10 in Japan and South Korea.
In addition, many products of match group, such as hinge and pairs, are also on the list. Among them, “hinge” has successfully entered the American market by targeting the audience of urban young people and making friends with different functions. As a Japanese local dating application acquired by match group, pairs’ revenue exceeded US $30 million for three consecutive quarters in 2021, far exceeding that of other Japanese dating applications.
The best-selling list of Korean dating applications was won by the local application “위”. This product launched in 2017 quickly ranked among the highest earning dating applications in the Korean market in only two years, and successfully exceeded US $4 million in the third quarter of 2021.
It is worth mentioning that the sudden rise of live and video chat dating applications represented by tagged and Lamour also reflects the changing direction of users’ online dating in the post epidemic era.
COVID-19’s influence on dating application ASO and advertising strategy
COVID-19 has a major impact on the use of ASO in making friends. Especially during 2020, the application of friends in the store links the key words of the store with “home” and “nearby”, so as to highlight the convenience of its application.
After updating the video chat function, the old dating app represented by tinder began to add store screenshots with the keyword “video chat”. The native video live dating application represented by tagged also chooses to highlight its “video chat”, “live broadcast” and other characteristics to attract more users. It can be seen that video chat has gradually become a popular function of today’s dating applications.
In terms of advertising material design, advertising materials for making friends began to gradually increase the content focusing on “making friends at home” and “keeping safe”. At the same time, live video shooting was mostly transferred from outdoor to indoor. “Virtual dating” became the focus of publicity during the epidemic.
The proportion of SOV advertising on tiktok and snapchat platforms for dating applications has further increased, which also reflects the younger trend of the dating market.
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