Insight into the super leisure mobile game market in 2021 From Sensor Tower

The following is the Insight into the super leisure mobile game market in 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile games.

As COVID-19’s impact on the mobile market weakened, the global downloads in 2021 declined slightly compared with 2020. However, the annual downloads of global super leisure travel increased by 15% to 13.7 billion. At the same time, the total use time of super leisure game players in the whole year exceeded 58.1 billion hours, reflecting that users’ demand for super leisure categories increased instead of decreased.

Global super leisure mobile game downloads increased by 15% year-on-year

In 2021, the cumulative downloads of super leisure mobile games in the world reached 13.7 billion, an increase of 15% over 2020, and its increment mainly came from Google play.

Asia became the largest market for super casual games, accounting for 36% of downloads, followed by Europe and Latin America. The annual download volume in Latin America represented by Brazil and Mexico increased by as much as 27%, becoming the fastest growing market. In addition, the growth of Asian market is also obvious, and its download volume mainly comes from Southeast Asian countries such as India and Indonesia.

Voodoo ranked first in the number of downloads of super casual game publishers in the year

In 2021, a total of 23 super leisure mobile game publishers downloaded more than 100 million people worldwide. Among them, voodoo, a French super leisure mobile game publisher, once again won the first place in the list of mobile game publishers of the same type with an impressive annual download of nearly 1.3 billion. Applovin and supersonic studies ranked second and third respectively.

From the perspective of ranking change, supersonic studies and Zynga performed the best, ranking 5 and 3 higher than last year respectively. The former quickly attracts a large number of players with a variety of racing and crossing games, while the latter focuses on fashion themed Parkour games, and the download volume is doubled through short video marketing.

In 2021, the revenue from in game purchase of super leisure games reached US $230 million, with a year-on-year increase of 22%. With two star products “kick the buddy” and “bowmasters”, German publisher playgeneric continues to rank first in the revenue list of similar publishers. In addition to playgendary, there are two other super leisure mobile game publishers with an internal purchase revenue of more than US $20 million, namely giant network and Poseidon games.

Obstacle crossing games have become the most downloaded sub category

The barrier crossing leisure games represented by “join clash 3D” have successfully become the most mainstream super leisure sub category. Its annual download share also increased from 17% in 2020 to 22% in 2021. Due to the characteristics of simple playing method, flexible level, short time-consuming and suitable for various themes, many well-known manufacturers (such as voodoo, super studios, Zynga, etc.) have increased their investment in the track.

On the other hand, with the worldwide fire of the TV series “squid game”, a variety of arcade leisure games with related playing methods have also been born, and the cumulative downloads of this category have increased by 2% compared with 2020.

Tiktok has become the platform with the largest proportion of super casual game advertising

Among the advertising platforms, adcolongy, vungle and chartboost account for the highest proportion of game application advertising, all accounting for more than 90%.

The market situation of super casual games is slightly different. As a relatively new advertising platform, tiktok has quickly become a keen choice for super casual game manufacturers with its massive user base and natural fit with super casual games.

In addition, in vungle, unity, and meta’s Facebook and instagram platforms, the performance of super casual game advertising SOV is also good.

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