Insight report on user segmentation of beauty industry From Talking Data

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The following is the Insight report on user segmentation of beauty industry From Talking Datarecommended by recordtrend.com. And this article belongs to the classification: Talking Data, Life data, research report.

In recent years, with the improvement of Chinese people’s awareness of beauty and skin care, beauty consumption is constantly upgrading. In view of various vertical skin care and color makeup needs, a small number of brands are constantly emerging in the soil of the Internet; the war of prevention without leaving home makes masks replace lipstick as the first “line of defense” for going out to socialize. FMCG, including cosmetics, has been impacted to a certain extent It has greatly tapped the sales potential of e-commerce and social channels, and direct delivery and private sales have become the life-saving straw for the first quarter.

With the dual catalysis of consumption upgrading and “Internet plus”, the cosmetic market is also facing challenges and innovations. This report starts with the 7 major segments of the beauty make-up, and explores the development and future of the beauty industry from the user’s perspective, with a view to providing reference for the market.

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