2022 IAA industry category development insight series report · issue 1 From Pangolin
The following is the 2022 IAA industry category development insight series report · issue 1 From Pangolin recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
With the development of IAA model, more and more developers choose the strategic layout of multi category and multi track in application development. How to choose the appropriate track according to the industry trend and commercialization space has become the focus of developers.
In order to help developers more intuitively judge the development potential of each category, pangolin jointly launched the quarterly report of IAA industry category development insight series with massive calculation and Analysys analysis to comprehensively evaluate the quarterly development status of each subdivided field through multi-dimensional data indicators of industry scale, commercial realization and category heat. The 2022 report will be divided into four phases. Each phase of the report will give insights and suggestions to the product category from the aspects of product development and advertising realization.
IAA industry development analysis
According to the first phase of IAA development index, the two major fields of leisure games and content categories not only face seasonal benefits, but also show long-term growth capacity, which is worthy of developers’ attention.
The first development index of IAA industry segments is top 30
Multidimensional index distribution of listed categories
In the field of games, the growth of users and stickiness of Parkour games is outstanding, and its industry index ranks first; The realized growth potential of placement games is released, ranking among the top in terms of business index; The puzzle answering game has a large pan user group, and the advertising realization mode is clear, and the revenue is in the forefront of the leisure game category.
In the content category, the short video category shows a rapid growth trend, and shows high potential in user scale, user interest and commercialization.
In this issue, four categories are selected for in-depth analysis: placement games, short video platforms, parkour games and puzzle solving games.
Analysis of key IAA categories
① Placement Games:
It is in the rising period of high potential, and there is still room for developers to enter the market and commercial realization. In terms of product design, we can pay attention to the direction of super leisure and the integration of multiple playing methods. The scene change of advertising is mainly based on Incentive video, and the advertising reward setting should be close to the main cycle of placement.
② Parkour Games:
The emergence of creative themes drives the development of the market, the overall popularity of the track is high, and the advertising revenue is in a period of fluctuation and rise. The trend of super leisure further lowers the R & D threshold, and developers need to attract pan users through play methods and theme creativity. In terms of commercialization, incentive video is the main advertising realization style.
③ Puzzle game:
As a mature category, its ARPU value and income level are high in leisure games. The development threshold of pure answer products is relatively low, among which the encyclopedia theme is the easiest to enter, and the video answer is the direction that can be explored.
④ Short video category:
The scale and stickiness of industry users are considerable, and the advertising revenue has increased exponentially in the past half year. Developers’ entry into the space is mainly reflected in the segmentation and vertical market. The key and difficulty of product development is to fully meet the video content needs of users and ensure stickiness through incentive activities. Advertising realization is mainly incentive video, followed by immersive information flow.
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