Advertising expenses of American news industry reduced by more than 70% From Pitoney

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The following is the Advertising expenses of American news industry reduced by more than 70% From Pitoney recommended by recordtrend.com. And this article belongs to the classification: network marketing.

In the past six months, news channels have relied on corporate brand advertising to survive, while the marketing budget of local brands has been a trickle. Hit by the covid-19 pandemic, local and regional brands have frozen most of their TV advertising budgets. This has reduced advertising costs in the news industry by nearly 70% – 80%.

According to Tam, from August 2020 to October 2020, National News advertising increased by 29% compared with the same period last year, while regional news advertising decreased by 5%.

In the absence of regional participation, news channels are in short supply, especially the regional branches of regional and national channels.

According to Tam, car advertising (August 10-20) ranks highest in Hindi and English news programs. In addition, between August 2020 and October 2020, the top 10 industries increased their advertising share by about 3 / 10.

The reduction of advertising budget is the main reason for most regional brands to stop TV advertising. Even if broadcast time is reduced on news channels, smaller brands cannot advertise in the media. Popular regional brands in jewelry and even education have slashed their budgets. In the past few months, most of the TV advertising used for brand building has completely deviated from the marketing mix of regional brands. Regional news channels, where regional brands account for more than 50% of advertising revenue, feel the biggest blow.

Under the influence of covid-19, the advertising budget of SMEs has decreased by more than 60%. The main industries include FMCG, education, bfsi, real estate and retail. Their spending is selective in the Internet age.

Regional retail has been hit hard because people don’t want to buy new clothes for most of the lock up period, so they can’t advertise.

Last year, 10% of the top 10 regional brands on Hindi and English news channels came from retail stores, clothing / Textiles / fashion. Between August and October this year, the figure fell to 3%. The industry has fallen from second to tenth this year.

Regional education also faces a similar trend.

But as consumer confidence improves, these industries are expected to rebound in the coming months. Read more: IAS: report on the development trend of advertising industry in 2019 Super Apple RSW / us: 2012 advertisers / online advertising agency market outlook report vizu: 2012 advertisers’ online advertising budget outlook strongview: 54% of the marketers plan to increase their advertising budget in 2015 PA bellwether: 11.5% of UK companies increase online advertising budget IPA bellwether: UK marketing budget continues to shrink in the third quarter of 2020 Gartner: two thirds of chief marketing officers plan to increase Dentsu’s online advertising budget in 2018 Aegis: 75% of Chinese marketers expect budget increases in the next 12 months Economy: more than half of marketers will increase social media and content marketing budgets this year IMH: opinion leader marketing report 2020 social marketing, how should you spend your money? What aspects of your marketing budget provide the most ROI? (original data sheet attached)

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