Marketing tools report 2020 From WARC
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The following is the Marketing tools report 2020 From WARC recommended by recordtrend.com. And this article belongs to the classification: artificial intelligence, research report, network marketing.
Marketers around the world face challenges in areas including changing media consumption and the impact of new technologies, but in Asia, priorities may vary.
social contact
When considering social topics and consumer concerns that may affect customer marketing strategies in the coming year, the top four global priorities are data, environment, low attention and changing social media habits.
In Asia, changing social media habits is the biggest problem, with 90% of respondents saying it is very important or quite important, compared with 81% globally. Although 76% of respondents expected the environment and sustainable development to be a challenge, this proportion lagged behind the global (84%), ranking only fourth among the concerns of Asian marketers.
technology
Globally, the most important emerging technologies are artificial intelligence, enhanced payment technology, live and chat robots.
Artificial intelligence fell to third place in Asia, while payment technology was the biggest disruptor, with 86% of respondents choosing, compared with 75% of respondents worldwide. Live broadcasting (82%) is more important in Asia.
Economics
Globally, marketers expect instagram, youtube and Google to be the fastest growing digital channels. While these are the top three marketers in Asia, nearly half of the respondents (47%) expect to spend more on tiktok, compared with one-third of global marketers (33%).
industry
As for industry-specific issues, visibility is the most worrying cause in Asia (48%), compared with 39% globally. More Asian marketers don’t have a data protection strategy: nearly a quarter of Asian Marketers (23%) say they or their customers don’t have a data protection strategy, with the global figure falling to 14%.
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