Survey report on voice assistant user behavior during covid-19 From PulseLabs
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The following is the Survey report on voice assistant user behavior during covid-19 From PulseLabsrecommended by recordtrend.com. And this article belongs to the classification: Smart home, research report.
What were voice assistants and smart speaker users saying during the outbreak and how did they say it? Rain and pulselabs studied thousands of questions raised by smart speaker users from March to early April to understand how smart speakers and voice assistants have changed with the spread of the epidemic.
Key insights
More and more interviewees are looking for news and information. Voice requests for updating the coronavirus increased by 250% in March, indicating that people are increasingly relying on voice assistants for news and news about current events.
Voice search carries rich emotional value. Verbal search and commands can carry more emotion, which is valuable for brands in any industry. For example, pulselabs found that people would confide in Alexa and ask questions like, “Alexa, what’s my chance of getting infected?” “Alexa, I’m scared” and “Alexa, am I going to die?”
The rapid increase in the use of home voice has brought great potential value to the brand. Voice dialogue can generate valuable insights across industries. As a key example, the survey found that voice applications related to ordering and delivering meals increased by 50%. Questions about recipes have also increased by 41%. The analysis of these discourses confirms the intuition that people cook and order more at home than ever before, and also provides clues about which brands and experiences they prefer.
Accuracy is paramount to trust. In recent months, both Alexa and Google assistant have spared no effort to ensure that reputable, recognized sources provide answers to coronavirus related queries by emphasizing first-party experience. The number, variety and seriousness of the problems seen in this report confirm the importance of these efforts.
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