Us brandbeta list in 2021 From BrandFinance
The following is the Us brandbeta list in 2021 From BrandFinance recommended by recordtrend.com. And this article belongs to the classification: BrandFinance, Electronic Commerce, research report.
Wal Mart’s brandbeta score in the United States is the highest, 9 points (out of 10 points), becoming the most popular brand in the United States. Brandbeta is a simple index based on market research, which is used to calculate brand awareness and psychological acceptance, and is used as a market share prediction index. The U.S. brandbeta list in 2021 is based on the measurement of a market research sample of 12000 Americans and the most popular brands in the United States.
Wal Mart has nearly 5000 stores nationwide and has benefited a lot from its scale and influence. According to brandfinance, the proportion of Americans using the brand is the highest, reaching 75%. This, coupled with the nature of its operations, contributed to Wal Mart’s leading brandbeta score.
However, when focusing on general retail and e-commerce, Amazon continues to narrow the gap with Wal Mart in brandbeta, from 0.2 in 2020 to 0.05 in 2021. This is in line with Amazon’s market share. E-commerce sales increased from 39.8% in 2020 to 40.4% in 2021, larger than any other company.
The new crown pandemic has increased Americans’ familiarity with Amazon, but according to the research of brand finance, the breadth of product supply, value and availability of the brand has also led to a high correlation with customers, reaching 93%, ranking second.
Other points
Bank of America had the most popularity growth in the past year, and its brand score increased by 13% due to its expansion in the west coast.
VTech, Nordstrom, Valero and Tesla are among the top five brands with the fastest growth.
McDonald’s ranked first with 92% familiarity.
Google has the highest brand relevance, with a usage rate of 96%.
The food and beverage industry is the most representative among the top 25, with 14 brands with characteristics. Leshi ranks the highest in the industry, with 71% of Americans saying they have bought it.
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