White paper on the value of video media in 2019 From Baidu

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The following is the White paper on the value of video media in 2019 From Baidu recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.

According to the report, young people in fourth tier cities and middle-aged people in first and second tier cities like to play good-looking videos. Young people are mainly young girls aged 18-24, and middle-aged people are mainly uncles over 55. Compared with female users, male users are more enthusiastic about cars. Besides sports and military real estate, men also pay attention to people photography. Female users prefer to plant grass and dazzle things, parent-child cute children, creative performance, art and food.

Among the good-looking videos, 65% are more interesting and relaxed ones, with the highest proportion of film and television entertainment; 35% are more useful videos for transferring knowledge and skills, focusing on life skills and food. The overall interaction index of education, food and life videos is the highest. TA people pay more attention to the quality of life and personal growth. And parent-child videos and funny videos have the highest click rate, followed by dance, nature and Animation videos.

The authors of good-looking videos continued to join, with an average growth rate of 10.7% month on month. The most widely distributed authors are film and television, food, games, life, agriculture, rural areas and farmers. Authoritative media such as people’s daily, CCTV news and Xinhua news agency, as well as high-quality vertical writers such as Li Ziqi and conscientious young girl Yan Jiu all gather in good-looking videos to provide rich content for users.

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