Hardware drives the transformation of VraR industry, metaverse looks forward to the future From Northeast Securities
The following is the Hardware drives the transformation of VraR industry, metaverse looks forward to the future From Northeast Securities recommended by recordtrend.com. And this article belongs to the classification: Securities report, Virtual reality (VR).
Consumer VR products show their strength and stimulate the rapid development of the industry. In September 2020, oculus Quest 2, a new generation VR all-in-one product, was released. As a consumer product of about 2000 yuan, its high cost performance and excellent sense of experience occupied the hearts of users. While the sales volume rapidly exceeded 1 million, it has become the VR head show with the highest proportion on steam platform in March 2021, accounting for 24.25%, Create the “sales miracle” of VR products.
With the fierce competition of VR / AR hardware, large factories build a moat around software and hardware. From the perspective of AR end, at present, the main applications are focused on industrial and enterprise scenarios, and no consumer products have been launched. And Google, Microsoft, apple and other large factories have been layout, it is expected to produce real consumer ar products within 1-2 years. From the perspective of VR, at present, large domestic and foreign manufacturers such as oculus, HTC, Huawei and Samsung have experienced many product iterations. It is worth noting that Sony, valve and oculus build content ecology around PSVR and PS platform, valve index and steam, oculus quest2 and quest platform respectively, and continue to build barriers.
Category expansion + popular products bring vitality to VR platform and are optimistic about the development of commercial field. In the past year, VR content has continued to grow. As of March 2021, there are 5711 VR applications in steam, with a growth rate of 14.6% compared with may 2020, and 258 applications on oculus quest platform, with a growth rate of 38.7%. The phenomenal popular product half life: alyx greatly promoted the purchase of VR hardware. After the launch, the utilization rate of steam VR increased from 1.10% to 1.91%. In addition, the application of VR in video, education, culture and tourism, medical and other directions is also worthy of attention.
There is a huge space for imagination, and many large factories have begun to lay out metaverse. Microsoft, Tencent, byte and other companies are investing in the relevant industrial chain of metaverse, and the competition has begun. With the improvement of software and hardware technology, we believe that metaverse will become one of the mainstream entertainment methods in the future, with a huge imagination. Although it will take time to really land, from the perspective of current products, Sandbox games, high openness MMO and VR community are the three main development directions of metaverse.
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