Q2 mobile advertising expenditure report in 2020 From PubMatic

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The following is the Q2 mobile advertising expenditure report in 2020 From PubMaticrecommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

According to a new report from pubmatic, global mobile advertising spending grew 8% month on month in the second quarter, with high demand for mobile video.

Global mobile advertising spending increased, 71% from the second quarter of 2019 and 8% higher than the first quarter of 2020. Although mobile advertising novel coronavirus pneumonia has declined in the first few weeks after the outbreak of the new crown pneumonia outbreak, it recovered faster than desktop advertising and showed strong growth at the end of the second quarter.

While growth was strong in all regions, the Asia Pacific region grew faster in the last quarter than in the Americas and Europe, the Middle East and Africa. This may be due to rising advertising costs in the Asia Pacific region and the earlier recovery in the region.

Susan Wu, director of market research at pubmatic, said: “we see a clear tendency for consumers to use more mobile apps and participate more in a wider range of applications and content forms. In view of the rapid changes in the situation, advertisers and publishers have moved quickly to seize the momentum while deploying a future oriented flexibility strategy. “

Other insights in the report include:

Mobile bidding rose 20 per cent from last year, pushing Mobile’s share of the bidding to 59 per cent in the second quarter. In app advertising has driven the biggest growth, up 26 percent from last year, surpassing the growth rate of mobile networks (18 percent)

Private market (PMP) advertising spending has grown on all platforms, with in app advertising spending almost five times the pre pandemic level. During the pandemic, PMPs have been popular with advertisers because they provide the flexibility and value of procedural buying for media advertising, and combine more control.

Mobile video advertising spending rose in all regions last year and last quarter. Mobile accounts for 60% of all digital video spending in the Americas.

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