My world has exceeded 1 trillion YouTube views and has become the most popular game on the platform

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Minecraft is already one of the best-selling games of all time, as famous as Tetris, Super Mario Brothers and Grand Theft Auto. Now it has crossed a new milestone: more than 1 trillion views on YouTube.

The game first appeared in Google’s video sharing service in 2009 and has developed into one of the largest communities on the platform. YouTube says more than 35000 active creator channels are producing my world videos in 150 countries. In addition, 140 million people play my world on PCs, mobile devices and video game consoles.

In an era when technology companies such as apple, Google and Microsoft are worth more than $1 trillion, this seems to be just a number. But for mojang studio, the Stockholm development team that created my world, it reminds us that the game has been growing steadily even if many of us turn our attention to other things.

Lydia winters, chief storyteller of mojang studio, said: “it has been rising.” her career began by making a video about my world on youtube, and then she was hired to a seven person team about a decade ago.

The appeal of the game has been growing, even after Microsoft acquired mojang for $2.5 billion in 2014. Satya NADELLA, chief executive of Microsoft, said at that time: “my world is not just a great game series – it is an open world platform driven by the dynamic community we are deeply concerned about, and provides a wealth of new opportunities for the community and Microsoft.” Microsoft and Youtube say the game has been growing steadily since then.

Part of the attraction of my world lies in its LEGO like block art style, which provides players with tools to build their own world and tell their own stories. Most popular games are known for their surreal war simulations or fascinating storylines. Nintendo’s Super Mario Brothers is one of the most popular video game series ever. It is famous for its strange characters and complex puzzles.

In contrast, the my world community has created a variety of worlds and videos. Earlier, a popular video of creator captainspalklez, which was viewed 145 million times, was inspired by my world and adapted Coldplay’s popular song Viva La Vida, called Fallon kingdom. Another work describes that the creator dream accelerated through the “end point” of the game in less than 23 minutes and obtained 29.6 million views. Creators usually make money from their videos by sponsoring or joining advertisements and sharing a certain proportion of their income with YouTube.

“From the beginning, we let them play the game the way they want. There is no right or wrong way to play the game,” Winters said

The success of my world on YouTube has always been the key to its growth. Earnest pettie remembers that he first learned about “my world” when he was the curator of popular video, he accidentally found the popular clip of “my world”. One of the most popular videos spread on the Internet at that time was the star ship enterprise of Star Trek, which was remade in my world. After uploading the clip in 2010, it received more than 2 million views.

“I don’t think you’ve ever seen how big the enterprise is,” video producer halkun said in his 3:09 “spaceship trip”. In the following 11 years, the number of views of the video has exceeded 12.8 million.

“The game itself is a painting,” said pettie, who now leads YouTube’s cultural and trend insight work. He pointed out that the pandemic has brought another impetus to games because many people are trapped at home looking for entertainment. Therefore, they turned to social games. They can play with friends nearby or on the whole network, such as my world, a competitor roblox with similar design, and the popular online battle game fortnite. “Social connections are a universal human need,” pettie said

Not all mojang’s efforts have been as successful as its flagship game. According to Metacritic’s survey, “my world: Dungeon” is an action adventure game in the style of “my world”, which received different comments when it was released last year. Gamespot gave the game a “good” evaluation, pointing out that the biggest disappointment is that my world: dungeons focuses on playing monsters, rather than providing a new turning point for its world construction formula of the same name. Steve watts of gamespot wrote: “it doesn’t change our expectations of the game, but depends on its own popularity.”

My world: the earth attempts to bring my world into augmented reality, superimposing computer images on the real world. Hold up your mobile camera and the elements of my world: Earth will be added to the screen. The game was launched in 2019, just before the covid-19 pandemic began to spread. As many people around the world were encouraged to stay indoors, mojang closed the game earlier this year.

Meanwhile, the original “my world” game continues to gain momentum. Lewis ward, an analyst in charge of the game industry at IDC, said he saw this with his 6-year-old daughter, who plays “my world” and roblox. He said that the child friendly nature of these games reassured him that she played them for a long time. “Even before the pandemic, my children would play with their friends, one on a computer and the other on a tablet,” he said

He pointed out that my world is still one of the most popular and best-selling games in the industry every year. He expects this situation to continue because more companies want to establish a digital “meta universe” world in which people can socialize. He said, “with my world, you know what you will get.”

More reading from cnBeta: mojang: the PC + Mac version of my world has sold 25 million copies. As of May 2019, Microsoft’s my world has sold 176 million copies. Mojang & Microsoft: the global total sales of my world reached 122 million, second only to Tetris. In September 2019, the global number of live players of my world reached 112 million. As of January 2016, my world The sales volume of PC version exceeded 22 million. In January 2018, the number of monthly active players of my world exceeded 74 million. Sensor tower: in 2018, the revenue of mobile version of my world reached US $110 million, with a year-on-year increase of 7%. Iowa State University: research found that players playing my world were more creative. YouTube: in 2019, the number of views of YouTube My world reached 100.2 billion. Mojang: my world: pocket version Download over 30 million igns: the survey shows that 53.4% of players can’t accept the price rise of next-generation games ESA & NPD: the revenue of the U.S. game industry in 2016 was $30.4 billion ESA: the revenue growth of the U.S. video game industry in 2009-2012 was four times that of the U.S. economy Harvard University: research shows that children playing games for one hour a day is the best for growth Sun: research shows that video games are as exciting as heroin addiction

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