It is estimated that China’s retail sales of 8K TV will reach 80000 units in 2021 From GFK

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I thought that the domestic color TV market would be miserable this year, but I didn’t expect that the sales volume would only be 15.89 million units in half a year. After seeing the latest mid year color TV report released by GfK, a personage in the industry expressed such “emotion”. On July 8, 2021, GfK, an industry data company, took the lead in releasing the domestic color TV market report for the first half of 2021. In the first half of this year, the overall market retail volume is expected to be only 15.89 million units, down 9.4% year on year.

The sales volume is even 9 points lower than that of the same period last year under the influence of the epidemic, which is enough to show how serious the overall sales decline of the color TV market in the first half of this year is.

In addition, GfK also believes that the most important promotion node of 618 in the first half of the year has not brought positive impetus to the volume of color TV sets. It can be predicted that if the price of color TV terminal products remains high in the second half of the year, there may not be too many signs of recovery in the market scale in the second half of the year, and the decline of the overall market sales in the whole year will be a foregone conclusion.

To this end, GfK forecast report shows that in 2021, the retail volume of color TV market will reach 35.27 million units, a year-on-year decrease of 8%, and the retail volume of color TV will face a sharp decline for two consecutive years.

You know, at the beginning of this year, many industry organizations predicted that the overall sales volume of this year will have a positive change compared with last year. It is conservatively expected that the annual sales volume will exceed 40 million units. However, judging from the current trend, the overall sales volume of this year may hit a new low in recent years.

In this way, the price of LCD panels, chips and other raw materials continues to rise, so that the original demand of the color TV market fell into the freezing point.

In addition to the sluggish overall sales, GfK also made a forecast for this year’s hot 8K TV and mini LED TV with high-end attribute labels.

The forecast is also a bit conservative. Among them, the overall sales volume of 8K TV GfK is only 80000 units this year, while the annual sales volume of mini LED TV may be only 70000 units.

According to the data of Ovi cloud, another data organization in China, there were 60000 domestic 8K TVs sold last year. This year, with the active layout of more manufacturers and the gradual lowering of 8K TV prices, coupled with the state’s support and empowerment of 8K Ultra HD in policy and content, this year may usher in a small outbreak of 8K TV. Even some experts estimate that the sales of 8K TV will reach 300000 this year.

According to an industry analyst, although it may be a bit optimistic to reach 300000 units, there is still a great possibility of multiple changes compared with last year, which should not be as much as the sales volume of 80000 units.

Of course, the above data are the preliminary forecasts of various institutions and people in the industry. The final sales volume depends on the final results at the end of the year.

Trend force: in 2018, the global LCD TV shipment will reach 218 million units. IHS Markit: 8K TV shipment forecast is bleak. Deloitte: 1 million units of 8K TV will be sold in 2021. IHS: 8K TV panel market will start in 2018 The number of households with 8K TVs in the world will reach 72 million. Strategy Analytics: it is estimated that 56 million households in the world will have 8K TVs in 2025. CES & GfK: China will surpass the United States as the number one consumer market of electronic products. GfK: it is estimated that the retail scale of China’s technology-based consumer electronics market will reach 1795.7 billion yuan in 2014 India’s technology equipment sales growth in 2014 is 9 times that of China’s GfK: 54% of Chinese users are most interested in Apple payment system GfK: September 17-23, 2012 Japan’s mobile phone sales ranking GfK: in 2014, the U.S. “anti exhibition hall phenomenon” Rose 41% year on year, users return to offline shopping GfK: in 2014, Q3 three star’s market share in India was 33%, leading the second 15 percentage points

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