Bubble Mart overseas digital comprehensive upgrade Oracle netsuite accompanies the tide kingdom to go to sea all over the world

The following is the Bubble Mart overseas digital comprehensive upgrade Oracle netsuite accompanies the tide kingdom to go to sea all over the world recommended by recordtrend.com. And this article belongs to the classification: cloud computing, Electronic Commerce, Industry information.

When it decided to cooperate with Oracle netsuite, the overseas market of bubble Mart was expanding at a growth rate of up to 200% in Japan and South Korea, Southeast Asia, North America, Europe, the Middle East and other countries and regions. The high growth also brought some troubles, including the lack of timely data, scattered systems and many other infrastructure efficiency problems. With the addition of Oracle netsuite, bubble mart’s overseas business is fully upgraded.

Since the signing of the cooperation in April 2021, bubble mart of trendplay Kingdom has selected Oracle netsuite, a leading cloud ERP manufacturer with a history of 23 years, as its core system in the overseas market. What is the story behind it? On September 23, Oracle yunxingtianxia walked into the site of bubble Mart activity. Wen Deyi, vice president of bubble Mart group and President of bubble Mart international, and ye Tianlu, global vice president of Oracle and general manager of Oracle netsuite Greater China, shared with us the opportunity, value and future strategic planning of bilateral cooperation.

The core problem to be solved is that the untimely data affects business decisions

As a pioneer of bubble mart’s overseas business, wendeyi, who has worked in the headquarters of Korean enterprises in China for more than ten years, plunged into the originator of China’s fashion industry more than three years ago. At that time, there was no such option in wendeyi’s job planning for joining a start-up company. The reason why bubble Mart moved wendeyi is that this may be a rare opportunity in his life.

Starting from scratch, Wende started his second business internally. As soon as he joined bubble mart, his first task was to open the overseas market, and he was short of major generals at that time. From more than 200 countries (regions) around the world, bubble Mart overseas business has selected more than 20 countries and regions suitable for early entry, including Japan and South Korea, Southeast Asia and North America. The business has maintained a growth rate of 200% in three years. Even the impact of the epidemic in 2020 has not slowed down this growth rate. The rapid growth of overseas business has strengthened bubble mart’s confidence in the huge overseas market.

High growth is not without troubles. Wendeyi frankly said that one of the biggest problems is that the data is not timely, which affects the business decision-making. Previously, the business data of the system used by bubble Mart may lag one week, while the consolidated summary of financial statements takes two weeks. This is obviously unable to keep pace with the rapid development of the tide play industry. For the management, the lagging data can not analyze the root cause of business problems in real time.

At the same time, because the previous system is relatively simple, business decision-making can only see the approximate data from the surface information. These system data are very scattered. For example, the revenue data of Amazon, the sales data of Korean stores or the data of other platforms are different systems. There is no integrated system, and they are not comprehensive, complete and real-time data. “This is a very painful thing.”

Various systems lead to data islands, Oracle netsuite   Cloud ERP can systematically solve this problem. Through Oracle netsuite cloud ERP system, real-time, accurate and standard data are integrated into Business Intelligence BI, and the management can see comprehensive, complete and real-time data.

Enabling the new retail industry to create suitable solutions

In recent years, Oracle netsuite   We have been working in the new retail field. In Ye Tianlu’s view, the advantages accumulated by Oracle netsuite are not only suitable for bubble mart, a benchmark enterprise, but also suitable for emerging new retail enterprises and traditional enterprises to transform into a new retail industry. Specifically include:

First, Oracle netsuite can cover all aspects of new retail on one platform. Including e-commerce, cross-border e-commerce, CRM, marketing, inventory, order management, business intelligence (BI), international finance. Oracle netsuite can realize the online and offline management of new retail Omni channel, and can realize free purchase, free delivery and free return, so as to strengthen the satisfaction of new retail enterprises to customers and enhance the ability of enterprises to obtain customers.

Second, enterprises attach great importance to the real-time data analysis ability of new formats. Oracle netsuite can help new retail enterprises have a real-time, accurate and comprehensive understanding of the company’s business conditions. No matter what channel users use to browse and purchase, Oracle netsuite can have a comprehensive understanding. At the same time, it also provides multi-channel customer service to improve customer satisfaction.

Third, in recent years, Oracle netsuite has made some achievements in innovation in the new retail field. Oracle netsuite provides more and more seamless cross platform and cross channel functions, including B2C mall, B2B website, o2o platform, intelligent retail, etc. There are third channels of integration, including Jingdong, Tmall, No.1 store, overseas Amazon, Ebay, micro shopping mall, official account, etc. Oracle netsuite wants to create solutions for new retail customers.

Incremental value brought by cloud ERP core system

Why choose cloud ERP instead of localized deployment? For bubble mart, the rapid expansion of overseas business requires rapid system construction. Cloud ERP can be deployed flexibly and built locally quickly.

According to the research, enterprises that use the cloud platform to achieve this goal can save 16% to 21% in it expenditure, and buyers highly evaluate the deployment speed, scalability, easy upgrade and agility of the cloud system.

Traditional ERP belongs to different platforms in CRM, finance and project management. It has a single function and can not break the information barrier and realize the end-to-end business management of the whole process. Oracle netsuite cloud ERP is a fully integrated management system, which breaks the internal information barrier of the enterprise and ensures the unity and efficiency of enterprise business management.

Ye Tianlu said that Oracle netsuite comes with intelligent analysis. Bi big data analysis can detect the operation data of bubble mart’s overseas business in real time, assist managers to make quick decisions through data analysis, and view the business operation in real time through computers, mobile phones, etc.

Bubble mart is characterized by a large number of different IP management. Intelligent analysis can analyze different IP and different channels, and can provide graphics, reports, KPIs and other display forms.

As a listed company, the ability of financial compliance is very important. Oracle netsuite can accurately reflect the overseas business status of bubble mart, such as operating results and cash flow. According to the financial standards of different countries and regions, Oracle netsuite has a specially localized financial scheme, which can make statements with local accounting standards to meet the compliance requirements of IPO of listed companies.

From the operational perspective, Wen Deyi said that the domestic system could not support the demand for overseas multi language and multi currency. Companies, institutions and legal persons engaged in overseas business need to use the local language operating system. After opening up the Oracle netsuite cloud ERP system, they can meet various needs at the level of overseas operations.

Meanwhile, as the core system, Oracle netsuite will enhance the depth of data analysis. The data obtained before are surface data. Different countries and regions make financial statements based on different accounting standards. The financial statement is not a very accurate classification, which limits the accuracy and depth of data. After opening up the system, real-time and in-depth data analysis and decision-making will be more flexible.

Aspiring to the same way, the contract goes forward to support the growth of Chinese trend culture at sea

In bubble mart’s culture, it is its persistent belief that Chinese trend culture goes to sea. Founder Wang Ning told the media more than once about bubble mart’s dream of becoming the bubble mart of the world.

From manufacturing to culture, now is the best time for China’s trend culture industry. Wen Deyi said that with his own efforts, it is the most valuable thing for him to promote a Chinese fashion game enterprise to the world and achieve success. It is of great significance not only to China, but also to Asia.

In Ye Tianlu’s view, it is the pride and pride of the Chinese people to grow and grow with the Chinese trend and cultural benchmark enterprises. Oracle netsuite will always firmly support Chinese enterprises to go global.

At the beginning of cooperation, in addition to the technical strength and solution ability, who can go further is an important consideration for bubble mart’s overseas business to choose partners.

80% of bubble mart’s overseas retail business is in Japan, South Korea and Southeast Asia, and 20% is in North America, Europe, the Middle East and other countries and regions. On the contrary, 80% of cross-border e-commerce comes from Western markets. Wen Deyi said that the focus of market development this year is the US market, and the expansion of the European market will be strengthened next year. While Japan, South Korea, Southeast Asia and other Asian markets will deepen their business and expand more retail formats.

Oracle netsuite gives wendeyi more sense of security and can focus on business development instead of spending too much energy on infrastructure construction.

In terms of IP strategy, due to the complex rules for the development of large copyright IP in Europe and America, the business negotiation of IP large copyright cooperation is progressing steadily. It is expected that most IP will be opened in 2022, which will greatly improve the IP promotion, including sales expansion, of bubble Mart in the European and American market. In terms of overseas authorization, although bubble mart is still relatively young in the overseas market, the influence of China and consumers is growing. Many overseas brands paying attention to young consumers take the initiative to find bubble mart, and bubble Mart also takes the initiative to contact many brands.

The opportunity of China’s trend culture to go to sea brings two like-minded enterprises together. For bubble mart’s overseas business, Oracle netsuite, as the core system, solves many problems of digital infrastructure, which will improve the efficiency of operation and the comprehensiveness, real-time and accuracy of background data. For Oracle netsuite, bubble mart is a very typical new retail benchmarking customer, which integrates multiple business forms such as traditional retail, online and cross-border e-commerce, and can give full play to the strength of all-round solutions of Oracle netsuite. More reading: Vatican digital power: Oracle netsuite blessing opens up the whole process chain and goes to sea. Are you really ready? Oracle acquires salesforce? $46 billion for the future Oracle: the cloud threat report sold 25.2 million in 2020! Bubble Mart held an “online exhibition” on the video number. On the competitive barriers of bubble Mart: there are often blind boxes, but bubble mart is not often (with download) there is a red sea in the overseas mobile tool market, and the two strong cheetahs and qihoos compete. LinkedIn: the most popular employer in 2012: 1 / 5 is the analysis of technology software enterprises: a special study on the overseas medical market in 2017 (with download) Looking for opportunities in danger: impact analysis of overseas insurance epidemic (with download) overseas digital media trend survey report: where is the future of streaming media? Touch treasure big data: overseas mobile application market trend in the first half of 2019 Hurun Research Institute: outlook for overseas real estate of Chinese high net worth customers in 2017 (with download) iResearch: case study of overseas game video live broadcasting platform in 2014 afreecatvtalkingdata: report on overseas app use of domestic users

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