Let 10000 knowledge creators earn more than 10000 yuan a month, and Youdao dictionary learning circle released the dolphin plan

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On December 25, the Netease knowledge Festival and Netease video creators conference with the theme of “wide vision” was held in Sanya. Netease Youdao appeared with Youdao dictionary, Youdao dictionary pen and other popular products. At the conference, it officially released the Youdao dictionary creators recruitment plan – Dolphin plan, saying that it will continue to work in the field of knowledge creation and will invest 10 billion traffic in the future Million yuan in cash to support the creator.

Build a “true” learning community, and knowledge creators continue to grow

Netease Youdao is an intelligent learning company with “efficient learning” as its mission. Relying on Internet AI and other technical means, Netease Youdao has created a series of learning products and services loved by users around learning scenarios. As Youdao’s first learning application, Youdao dictionary was launched in 2007. Over the past 14 years, Youdao dictionary has continuously optimized its functions such as word search, translation, video, search, content sharing and user incentive, and constantly innovated in the user experience. At present, it has 130 million monthly active users and more than 900 million cumulative users, becoming the leader of dictionary translation tools.

In order to connect learners in the dictionary, let them gain knowledge and broaden their horizons, Youdao dictionary launched the “wow circle” in November 2020. In just one year, Youdao dictionary has gathered knowledge labels such as science popularization, music, sports, psychology, social sciences and humanities, created a vibrant learning sharing community for users, and brought 100 million people who love learning here.

At present, the monthly exposure of knowledge content in the wow circle of Youdao dictionary has reached 1.5 billion, the highest month on month increase in the number of creators is 388%, and the highest month on month increase in video playback in the community is 600%. “Knowledge explosion” and “content talent” have sprung up one after another, “Duliang”, “this is unscientific”, “painting slag flower Xiaojiao” and other over ten million creators of the whole network, as well as MCN institutions such as Xueba media and Xinyi culture media have successively settled in.

10 billion flow and 100 million cash to support knowledge creators

As a rare platform in the market that focuses on the creation of high-quality knowledge content, Youdao dictionary has long ranked first in dictionary app in terms of user scale and number of monthly live users. Over the years, it has condensed the most extensive learning population with a strong knowledge learning atmosphere. In order to bring more high-quality knowledge creators to the surface, Youdao dictionary officially released the “Dolphin plan” specially designed to recruit knowledge creators, providing 10 billion flow and 100 million yuan in cash to support knowledge creators in an all-round way and help them make money from “knowledge”.

“Dolphin plan” has brought more diversified ways of realization, providing full sincerity for knowledge creators: with 2000 fans, you can participate in the platform sharing, and there will be cash income for publishing content; The contribution activities covering the theme of the whole station can make pure knowledge sharing gain real gold and silver; After becoming a contracted author, high-quality creators can easily achieve the small goal of “earning more than 10000 yuan a month”.

In order to help creators grow rapidly, Youdao will also provide 1-to-1 operation guidance, including content data analysis, fan preference analysis, exclusive activity customization, content topic recommendation and rights acquisition notice, so as to customize the exclusive IP creation scheme for settled creators.

Pan knowledge content blue ocean, let 10000 creators be seen first

At present, domestic Internet giants gather in short video tracks, but the content is generally entertainment and homogenization. Videos with real knowledge, depth and interest in life will be the next “blue ocean”. Therefore, adhering to the original intention of “achieving learners’ efficient learning”, Netease Youdao has transformed from a single tool to a community platform, upgraded from a one-way learning channel to a content soil of letting a hundred flowers bloom, shaped an ecological label of self-discipline learning and positive progress, and attracted many high-quality creators and learners with a unique value orientation.

Youdao solves the most profound “pain point” for knowledge creators in the past: there is high-quality content, but they don’t know how to create personal value, and how to get their own place in all kinds of creative content such as funny, face value and beauty makeup.

Backed by the 10 billion traffic of Netease and Youdao system, Youdao’s strong support for knowledge creators will integrate the high-quality resources of Netease’s whole network, including but not limited to Youdao dictionaries, Youdao translators and other products, in the form of strong exposure, column planning and topic drainage, so that the high-quality content can be presented in C position and truly focused by the public.

In addition, Youdao will also directly link more than 100 major brand resources such as Huawei, JD, KFC, China Mobile and uni President Group through its one-stop marketing platform – Youdao optimization, so as to help creators carry out content marketing in various ways and realize the “value realization” of personal knowledge.

Through creativity and sharing, the “small world” is connected into a “big planet”, and each takes what he needs and gains. This will be a new starting point with unlimited potential, whether for Netease Youdao, content creators or the general audience. More reading: new record 10000+ China Auto complaints in a single month hit 10 year high Capgemini: “2014 online online generation” Research Report 2021 Asia Pacific Digital Marketing Expo CoreBrand:2014 the most influential brand in the United States, apple ranked eighth tourism geek development competition September, Ali headquarters held COVID-19 antibody colloid gold detection kit. Infrared thermometer and other products have been supplied to dozens of CCFA:2019 Demand China supermarkets: Demand Gen: China manufacturers will expand their digital conversion to sales and marketing reports. In 2021, Q1 integrated circuit / semiconductor market supply and demand report: the 2021 annual development of China’s power industry: Johns Hopkins University: the average incubation period of COVID-19 caused by COVID-19 is about 5.1 days. According to the puzzle and reality – how do laymen of liberal arts interpret RTB advertising data and optimized black box financial magazine: Alibaba will provide 100 million jobs, with a transaction volume of 10 trillion appdata: airtime has about 400 daily active users and about 10000 monthly active users. CICC: 2010 Sina Weibo Competitiveness Report

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