In the first quarter of 2022, the global output of smart phones reached only 310million, a quarter decrease of 12.8% From TrendForce

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According to trendforce Jibang consulting, due to the multiplication effect of the traditional off-season, the production performance of smart phones in the first quarter of 2022 was even weaker, with the global output reaching only 310million, a quarter decrease of 12.8%. Compared with the same period last year, the active layout strategy adopted by the brand due to the concession of Huawei’s market share is quite different, and the annual decline of output is as high as 10.1%. Looking forward to the second quarter, in the face of high inflation intensified by the conflict between Russia and Ukraine and the direct impact of the epidemic, the consumption momentum will continue to be weakened. According to the current observation of trendforce Jibang consulting, it is estimated that the global production of smart phones in the second quarter is about 309million, which is about the same as that in the first quarter, but it is not ruled out that there is still the possibility of downward adjustment in the subsequent quarter.
In the first quarter, the world’s top five brands accounted for 78% of the market, and Samsung returned to the first place
Thanks to the supply relief of 4G low-end processor chips and the launch of the new Galaxy S22, Samsung’s production in the first quarter rose to 73.8 million, ranking first in the world. Looking at the development in the second quarter, since Samsung’s main production bases are located in Vietnam and India, and its market share in China is only 1%, it is not affected by changes in China’s supply chain and market demand. However, the impact of the conflict between Russia and Ukraine will ferment in the second quarter. As Samsung was the first brand in Russia, it suspended all shipments to Russia in March this year, and the world is facing a high inflation crisis, which will inhibit Samsung’s production performance in the second quarter and is expected to decline compared with the first quarter.
The iPhone 13 series continued to sell well and the new Se3 provided support. Apple (AAPL) produced 60million units in the first quarter, achieving the best performance over the same period of the previous year, with an annual growth of 11.1%, mainly because it undertook the transfer of orders from Huawei (Huawei) high-end models, and also made up for the loss of Russia’s suspension of export mobile phones under the conflict between Russia and Ukraine. However, the epidemic affected the performance of the OEM and the supply chain supply. Fortunately, Apple was in the transition period between the new and old models in the second quarter, which was mostly the lowest quarter of annual production performance, so the impact was relatively limited.
It is worth mentioning that the iPhone 14 series launched by apple in the second half of this year will also launch four new machines, which is different from the past. The most notable one is that the latest processor is only used in the Pro Series. In addition to taking into account the terminal price strategy, it can also highlight the differences in market positioning. Under the trend of changing consumer behavior caused by high inflation, it is expected to attract more customers.
Since the second half of 2021, China’s smart phone market has started to show signs of weakness, which has made the quarterly production planning of Xiaomi (Xiaomi; including redmi, poco, black shark), oppo (including realm, oneplus) and vivo (including iqoo) more cautious. In the first quarter, the production of Yisheng was 44.5 million, 40.5 million and 23.5 million respectively. Due to the high overlap of the three brands’ positioning in the sales market and product planning, either the late delivery of 4G low-end processor chips at the beginning of the quarter or the sluggish sales in the Chinese market have a direct impact on the production performance. Among them, oppo and vivo have a significant decline in the quarter due to their large market share in China. Meanwhile, the rapid rise of honor, coupled with the strategy of taking the Chinese market as the main sales base, will also threaten Xiaomi, oppo and vivo, which focus on China’s domestic demand market. Trendforce Jibang consulting has also observed that honor’s market share is rising rapidly. It is estimated that in 2022, the market share in China will surpass Xiaomi Xiaomi and approach oppo and vivo.
5g mobile phones grew steadily, accounting for 50% of the market in 2022
Trendforce Jibang consulting said that according to the performance of 2022, the first half of the year was mainly affected by the epidemic and the conflict between Russia and Ukraine, and the second half was an inflation crisis, with an annual production of about 1.333 billion tubes. However, if the epidemic continues, coupled with the combined impact of inflation and energy shortage, the global smartphone market may face downward revision. Despite the continuous adjustment of production targets, 5g mobile phones still grow steadily. Since the release of 5g mobile phones in 2019, thanks to the Chinese government’s active promotion of business transformation, the global market has reached 38% in 2021. As China’s 5g mobile phone market becomes more and more saturated, the growth momentum of subsequent 5g mobile phones will be driven by markets outside China. With the global 5g base station coverage increasing steadily, it is estimated that the global market share of 5g mobile phones will reach 50% in 2022, about 661million, Among them, apple won the championship again and again.
More reading: trendforce: in 2021, 4.844 billion mobile camera modules will be shipped, with an annual increase of 3% next year. Trendforce: it is estimated that in 2014, China’s smartphone shipments will reach 450million units. Trendforce: in 2014, the global smartphone shipments will reach 1.167 billion units, accounting for 40% of China’s total. Trendforce: in the first quarter of 2021, the global Smartphone Production is expected to reach 342million units, with a year-on-year increase of 25% trendforce: in Q2, the global Smartphone Production will reach about 324million trendfs Force: in the fourth quarter of 2021, the total global smartphone production reached 356million, with a quarterly increase of 9.5% trendforce: in the third quarter of 2021, the global Smartphone Production was about 325million, with a quarterly increase of only 5.7% trendforce: in the second quarter of 2020, the total global Smartphone Production was 286million, with a year-on-year decrease of 16.7% trendforce: it is estimated that the total global 5g Smartphone Production in 2020 will be 235million trendforce: it is estimated that the global Smartphone Production in 2021 will reach 1.36 billion, which will fall out Global top six trendforce: in 2019, the total production of global smart phone brand factories reached 375million trendforce: the decline in the total production of smart phones in 2019 is likely to expand to 5% trendforce: in Q3, the global production of smart phones will increase by 5.7% in 2021 trendforce: it is estimated that the global production of smart phones will be about 1.39 billion in 2022, which is expected to return to the pre epidemic level trendforce: it is estimated that the global production of smart phones will be reduced to 1.35 billion in 2021
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