2020 clothing industry live E-Commerce Research Report From New list Research Institute & Kwai Fu

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The following is the 2020 clothing industry live E-Commerce Research Report From New list Research Institute & Kwai Fu recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast.

In recent years, live e-commerce has developed rapidly, and the market size is expected to reach trillion yuan in 2020. As Kwai Chung, Taobao, jitter, fast hand and other mainstream sales tiktok platform, the sales category is a major market share in the entire live broadcast business market.

Based on this background, the new Kwai Tung Research Institute released the “live Industry Research Report” (hereinafter referred to as “the clothing industry”), and showed the current development of the clothing live broadcasting industry.

The report shows Kwai tiktok, a clothing related commodity, accounts for 8 million 549 thousand of the total number of merchandise in the first half of 2020, accounting for 37.6%, ranking the top spot in the industry, and the fast fashion clothing business has a bright performance. The 500 yuan or more high priced goods account for 13%, far exceeding the platform of shaking and other sound.

Kwai Kwai talent shows itself in the one and only way of developing the electricity supplier and the supply chain. The source of good goods is coming out of the whole platform under the trend of live broadcast of the electricity supplier. Meanwhile, the old fellow relies on the natural “old iron economy” advantage and the strong community property of the platform to create a unique broadcast ecosystem of the electricity supplier, and a host of typical high-quality anchors are sprung up.

Kwai Kong, tiktok, WeChat and Baidu, B and other platforms represent the general trend of the development of the live broadcast business. The WeChat, Baidu and B platforms are also broadcasting live in the city. The whole platform layout of live broadcast business is the trend.

From the support policies for live e-commerce of typical platforms, the full category support policies have become standard configuration, and some platforms have issued special support for clothing categories to strengthen the influence of subdivision and vertical categories.

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