2021 “sweet pet” online drama Market Research Report From Yien
The following is the 2021 “sweet pet” online drama Market Research Report From Yien recommended by recordtrend.com. And this article belongs to the classification: research report, Network entertainment, Yien consulting.
In the first half of 2021, the drama market is not warm, but sweet favorites such as you are my fortress, the day when you become you, and the Royal gift of a small work shine at the comprehensive performance of online dramas and become a small “dark horse” in the market.
In recent years, the “sweet pet” drama has become a new favorite in the online drama market. With the frequent “explosion” and the relatively controllable production cost, the number of “sweet pet” dramas is increasing step by step. In terms of platform layout, each platform has successively carried out the brand operation of Tianchong theater, and has strengthened its efforts to master the production control; In terms of genre and theme, the “sweet pet” drama of ancient costume type accounts for more than 30%, becoming the second main type outside love. Urban, fantasy, plot and other types of works are still in the blue ocean of the market.
Most of the “sweet pet” plays are mainly new or newborn idol actors, or the combination of “popular stars + new actors”, which has become an important channel for star making, such as Zhao Ruth in 2020 and Su Xiaotong in the first half of 2021. In addition, the increasing popularity of “sweet pet” plays has led to the continuous improvement of work volume and CASS. In addition to new actors, already popular stars such as Guan Xiaotong and Bai Jingting have also entered the game, showing a brighter performance.
On the whole, the broadcasting performance of “sweet pet” online drama is at the overall upper level in the market, but it still belongs to “circle explosion”, the national explosion is missing, and the market still needs to break through.
This time, Yien released the 2021 “sweet pet” online drama Market Research Report to conduct a comprehensive inventory and analysis of the “sweet pet” online drama market in recent years from the aspects of development process, platform layout, market performance, ancient costume sweet pet theme analysis, future market trend, etc., in order to provide valuable reference and reference for the industry.
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