Singapore search report 2020 From Think with Google
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The following is the Singapore search report 2020 From Think with Google recommended by recordtrend.com. And this article belongs to the classification: Search Engines, research report, network marketing.
Think with Google released the “Singapore search report 2020”. As start-ups and well-known brands compete to provide better, faster and cheaper products, services and experiences, the result is an exciting and rising expectation cycle, which is reflected in the search model in 2019.
More choices and more on-demand satisfaction stimulate Singapore’s on-demand thinking. Over the past decade, from streaming entertainment to ride sharing to on-demand delivery services have sprung up, raising the expectation of affordable convenience across a wide range of categories and environments.
As on-demand personalized services become the mainstream, Singaporeans outsource more aspects of their lives to external organizations with the help of technology.
On demand mentality means speed and convenience surpass brand loyalty. Even in densely populated cities like Singapore, which offers the most modern amenities within minutes of any given location, the number of “near me” searches is growing. As speed and convenience become basic expectations, the search for “instant delivery” has become diversified, not just cakes and flowers.
When proximity takes precedence over brand preference, brands with physical stores can take advantage of local inventory advertising or “close to me” search to attract potential customers.
Brands will face more and more choices in differentiation: to provide the speed and convenience that consumers pursue, or to provide an engaging experience, which is worth consumers taking a few more steps or waiting longer. For example, Dahua bank has found a way to implement these two methods through a new feature of the mobile banking application, mighty insights. It skillfully predicts customers’ needs and concerns by analyzing users’ habits and providing timely information: potential duplicate charge alerts, active confirmation of refunds and regular payment reminders, which provide convenience while alleviating daily worries.
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