Special report of 2021 From China industry trend report
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The following is the Special report of 2021 From China industry trend report recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, Roland Berger .
Automobile industry
Key words: recovery, transformation and upgrading, pattern remodeling
Although the new epidemic since the beginning of the year has shocked the whole automobile industry, the general trend of these industries will still be presented one after another in 2020. The difference is that, due to the impact of short-term sales and profits brought by the epidemic, as well as the suppression and change of terminal demand, the development pace of some industrial reform trends is relatively slow, while the trends related to digitization and intellectualization are accelerating under the new epidemic crisis. Looking forward to 2021, the first year of the fourteenth five year plan, we believe that China’s automobile industry will recover as a whole, and the survival of the fittest in various fields of the automobile industry will be magnified in the post epidemic era. After the crisis, it is the best time for industrial chain enterprises to promote business remodeling, technology catching up, mode innovation, operation optimization, and build a medium and long-term moat. Therefore, transformation and upgrading and pattern remodeling will become the focus of 2021 The main tone of the game.
Industry
Key words: technological breakthrough, industrial Internet popularization, domestic substitution, system reform and regional integration, cost reduction and efficiency increase
With the improvement of the strength of China’s industrial enterprises, China’s industry will continue to move towards the track of high-quality development in 2021. It is characterized by technological breakthrough, industrial Internet popularization, domestic substitution, system reform and regional integration. At the same time, with the increase of production cost of traditional resource-based industry represented by mining industry, China’s resource-based industry will greatly improve the management mode and operation efficiency, so as to comprehensively improve the level of safety and environmental protection and achieve cost reduction and efficiency.
Chemical industry
Key words: green, high-end, mode innovation
In 2021, the chemical industry in the post epidemic era will usher in a new round of growth opportunities: the development direction of green and high-end will create new opportunities for enterprises in the industry in subdivided fields, and the customer-oriented market trend will also give birth to a series of model innovations such as b-end product branding.
Energy industry
Key words: low carbon power, energy efficiency improvement, net zero Technology
2021 will be the year of national energy strategy setting in the next five years. The primary topic of energy policy formulation is to implement the solemn promise of “carbon summit and carbon neutralization” made by President Xi Jinping at the UN General Assembly in September 2020. From the economic structure adjustment to the practice of specific industries, there are many paths and wide coverage to achieve net zero emission. Roland Berger believes that the energy sector should focus on three emission reduction focuses: low carbon power, energy efficiency improvement and net zero technology. 2021 will also be the key window to form top-level ideas and path design for the above issues.
Transportation and logistics industry
Key words: cost reduction and efficiency improvement, supply chain flexibility improvement, industrial chain collaboration promotion, industrial linkage
Under the influence of the new epidemic situation in 2020, the global political and economic pattern is undergoing great changes. The central government has proposed a new development pattern of “double circulation” at home and abroad, in which logistics, as the basis of social circulation system, will play a more important role in the double circulation development pattern. In view of the implementation opinion of “further reducing logistics costs, improving efficiency, adapting to modernization and high-quality development” put forward by the national development and Reform Commission and the Ministry of transport, the logistics industry, as the guarantee of people’s livelihood and industrial foundation, needs to accelerate many changes, such as cost reduction and efficiency enhancement, supply chain flexibility improvement, industrial chain coordination promotion, and linkage with manufacturing industry.
Consumer goods, retail and agriculture
Key words: generation Z, super product company, transformation speed, overall capability improvement
With the gradual recovery of the consumer market, on the one hand, consumers’ self-demand is gradually revived and stimulated; on the other hand, they are diversified and rapidly form a distinctive “circle culture”. Among them, especially the post-95 generation Z, affected by abundant materials, explosive information and intergenerational differences, show the characteristics of “multiple identities” and “breaking the rules”, and will promote the in-depth innovation of strategic design and operation landing of multinational and local enterprises in China. Although consumer goods, retail and agricultural enterprises have totally different business models, leading companies in all segments must examine and redefine their brands, products, channels, supply chain management and consumer operations from a new perspective. The speed of their transformation, especially how to quickly improve their current capacity, will determine whether these enterprises can survive in the “future horizon”. For a group of new enterprises, whether they can break through the growth ceiling and achieve sustainable development also depends on whether they can think systematically. They need to change from “one recruit fresh” in the early stage of entrepreneurship, carry forward the advantage of long board of ability, to improve the overall ability and adapt to the new normal of competition, so as to challenge the existing pattern of the industry. 2021 will be the first year for the “super product company” to start a new business. Those brands that really grasp the needs of consumers and innovate for them will become the next super king.
Cultural entertainment and sports industry
Key words: cross border integration, pan entertainment, format linkage, navigation era, hegemony upgrading
Driven by policies, cultural needs and mobile Internet technology, China’s cultural and entertainment industry has entered a high-speed growth channel. The connotation of the cultural and entertainment industry has been continuously extended and enriched, and new formats and models have emerged rapidly. In 2020, the sudden epidemic will accelerate the integration and remodeling of the entertainment industry. Traditional culture enterprises explore new growth points by developing and creating new business forms, accelerating the integration of online and offline. Offline traffic is further concentrated online, which directly increases the consumption time of new entertainment formats such as live broadcast, e-commerce and short video. At the same time, the cross-border integration of various fields of the cultural and entertainment industry has accelerated, and the industrial boundary has become increasingly blurred. Publishing media, film and television animation, long and short video, live e-commerce, sports, games, consumer goods, tourism and other business forms interact with each other and are deeply integrated, forming a “Pan entertainment” ecology, which has become a focus of attention of the state, society and capital.
Tourism industry
Key words: two ends inside, quality improvement, customer segmentation, scene travel, smart tourism
The output value of China’s tourism industry accounts for nearly 11% of GDP. It is a very important industry sector in terms of value creation, employment provision, and meeting the needs of people’s consumption upgrading. In 2021, most countries and regions in the world may still be trapped in the mire of epidemic and unable to fully recover, and China has returned to the stable development channel in 2020 under the excellent epidemic prevention and control guarantee. This background has brought a new pattern and opportunity for the development of China’s tourism industry. What are the major development issues of China’s tourism industry in the next year? Roland Berger has the following thoughts to explore and exchange with the industry.
Communication and high tech industry
Key words: 5g 2B application, upstream autonomy of supply chain, digital transformation, network / data security governance
2021 is a year of technology driven development accelerating fission. On the one hand, under the continuous guidance of the national “double cycle” and “new infrastructure” policies, we have seen prominent trends in the supply side, such as the breakthrough of 5g2b application and the independent “double loop” in the upstream of the supply chain, creating numerous development opportunities for the market and driving the industry to continue to march forward; On the other hand, driven by the outbreak of the new crown epidemic, it accelerates the trend of digital transformation of enterprises and industries on the demand side, and the construction of network / data security governance capability system, which also puts forward more agile requirements and tests for the internal training of enterprises. The development of high-tech, media and communication industry is becoming more and more extensive. How to grasp the core shaping ability and forge ahead with scientific and steady steps while embracing opportunities and setting sail with the trend will become a problem worthy of attention and consideration for many enterprises in 2021.
Medicine and health service industry
Key words: medical system reform, normalization of prevention and control, improvement of patient experience, centralized procurement of drugs and equipment, reconstruction of value chain, digital transformation
The common goal of health system reform in the world is to improve the quality of health and medical experience, reduce costs, and emphasize the value of medical services. In 2021, the novel coronavirus pneumonia affected the medical service system, payment system, and the production and circulation system of medical equipment.
Financial services industry
Key words: serving the real economy, preventing and controlling financial risks, deepening financial reform, transformation and development
Under the background that the global political and economic situation is still grim and complex, and there is still great uncertainty in the prevention and control of the new epidemic and economic recovery, China’s financial system will closely focus on the three tasks of serving the real economy, preventing and controlling financial risks, and deepening financial reform to build an open new development pattern of domestic and international double cycle. For financial institutions, 2021 will be a year of transformation and development.
Real estate industry
Key words: three red lines, mentality and concept debugging, business strategy selection, organization and capacity building
2020 is an extraordinary year for the real estate industry. From the impact of the new epidemic at the beginning of the year, to the market warming in the middle of the year, and then to the introduction of the “three red lines” policy, it can be described as twists and turns. In the next 10 years, there is still a vast space for the development of the industry, but the real estate enterprises need to continue to improve in the aspects of mentality debugging, business strategy selection, organization and capacity building.
Government and public industry
Key words: Smart City, digital government, new urbanization, central activity area
The epidemic situation in 2020 is profoundly changing the development pattern of China and the world. For the government, the epidemic not only warns the urgency of fine governance, enhancing urban resilience and accelerating the construction of modern governance system, but also bursts out the huge energy of digital promotion of government reform and science and technology enabling urban operation; For the industry, the epidemic not only detonates the potential risk of global fragmentation of the industrial chain and the dilemma of stagnant demand, but also highlights the strong advantages of China’s industrial environment in the stress test and stimulates the development opportunities of the industrial chain’s own reform.
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