Welcome the beautiful era of quality service From Beyond transaction

The following is the Welcome the beautiful era of quality service From Beyond transaction recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

This year is the first year of the 14th five year plan. Under the positioning of “housing without speculation” in the central and local governments, the real estate market gradually returns to the essence of housing. So, in the next five years, how will people’s living needs change and what opportunities will the industry face?

On September 29, the shell Research Institute and the blank Research Institute jointly released the report “beyond Trading – meeting the beautiful era of quality service” (hereinafter referred to as the report), and specially invited experts from academic circles, industry experts, brokerage analysts, institutional researchers and other experts to discuss the development trend of the residential field and hold the “seminar on the high quality development of the residential service industry in the 14th five year plan”, Talk about the opportunities and prospects for high-quality development in the residential field in the next five years.

01. The residential service field has entered the 4.0 era, and the market will now have four major housing needs

Under the orientation of housing without speculation, the report concludes that during the 14th Five Year Plan period, China’s housing policy will achieve a new ternary balance between steady growth, risk prevention and ensuring people’s livelihood. Housing will shift from production-oriented to consumption-oriented, people-centered and fully meet the housing needs, so that all kinds of housing needs of different groups can be well met.

The first is the new demand generated by family fission. According to the report, the number of households in China was 400 million in 2010, and now it is close to 600 million, with an increase rate of 23%, which is far greater than the growth rate of the total population. Compared with the size of households in developed countries, there is still room for the fission rate of households in China. With the complete liberalization of the living alone lifestyle, the two-child and three child policies and other factors, China’s total family base of hundreds of millions will give birth to new housing demand that can not be ignored in each family fission.

Second, it is the housing demand generated by urban population mobility. The report points out that population mobility between cities has become an increasingly prominent new trend, especially between first tier and core second tier key cities. According to statistics, China’s urban floating population has reached more than 80 million in 2020 and only 46 million in 2010. It will double in ten years. In the future, more than 100 million urban floating population will migrate between different cities every year, which has a huge and permanent impact on housing demand.

Third, the proportion of demand for house replacement and improvement has gradually increased. There is still much room for improvement in the demand for high-quality housing by middle – and high-income families. These families are no longer simply satisfied with “one house for a lifetime”, and there is an increasing demand for “good houses” with high product quality, complete supporting facilities and good community service. From the perspective of trend, on the one hand, the first reform, re reform and living demand have become “new rigid needs”. On the other hand, the first and second tier key cities have entered the “house exchange” stage. Through the circulation of second-hand housing market and stock housing, “small for large”, “old for new” and “far for near”. To a certain extent, house exchange has become a rigid demand and an important pole to support the future real estate market space.

Fourth, community-based elderly care and large suburban elderly care centers. The situation of rapid population aging in China is grim. It is expected that the elderly population will increase to 420 million by 2035, accounting for more than 30% of the total population.

New market forms have gradually emerged in the shock, and the demand on the supply side has undergone significant changes. With the increasing demand of consumers for a better life and quality residence, the industry has also ushered in a new round of reform and development cycle.

02. Under the new supply structure, quality service helps enterprises cross the industry cycle

The report believes that the main line of the market in the new housing era will be “better quality living”. Including quality living space, high convenience supporting facilities, quality community living services and temperature neighborhood relations. It can be found that half of the conditions of quality residence are based on “software”.

However, at this stage, on the whole, not only brokers, but also security guards, cleaners, nannies, mother and baby teachers, elderly care, maintenance and moving, home decoration workers and other huge groups of service providers in the residential service industry chain generally have professional problems such as unprofessional, unprofessional and lack of sense of belonging, Such a group of service providers is also difficult to provide consumers with satisfactory quality services. Therefore, the essence of future service upgrading is the comprehensive upgrading of service providers in the whole residential industrial chain.

Therefore, the residential service industry will become an emerging growth point of China’s economic growth. Whether for growth or employment creation, the rise of residential service industry will become a new era proposition. Behind a better living is a dignified servant.

The dignity of service providers comes from three aspects: first, basic survival and income security; The second is to have a warm workplace relationship and give service providers more sense of belonging and professional recognition; The third is to explore broader work significance.

In the era of beautiful living, the most fundamental contradiction is that the service quality provided by service providers can not meet the increasing requirements of consumers. Therefore, all companies in the residential field need to have a stronger vision and sense of mission of the times, fully invest in the basic salary guarantee, working environment, learning and growth, and provide a number of high-quality service providers for the residential industry. Only in this way can we open the door to a better residence.

The report systematically expounds for the first time that China’s real estate industry is changing to China’s residential service industry, and will enter the “service era” from the “transaction era”. Hundreds of thousands of residential service providers are also experiencing the changes of the times and becoming the direct witness and builder of a better residence in the era of residential service 4.0.

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